Digital marketing is a term used for the marketing of multiple products or services using digital technology especially on the internet. This is considered as an umbrella term and it includes cell phones, display advertising and other digital mediums.
Digital marketing campaigns are becoming more common as well as proficient. These marketing platforms are included into marketing plans and everyday life. Now a day people use amazing digital devices instead of visiting physical shops.
Read this interesting news by Jeremy Kressman at Skift about how a business evolved out of nothing:
The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week
Jeremy Kressman, Skift – Jul 08, 2016 7:00 am
This week, we’re talking about travel marketing on Instagram.
To be more precise, we’re talking about one specific Instagram photo, taken by couple Murad and Nataly Osmann, that’s symbolic of the larger shift happening among the
platform’s travel marketers and creators. In 2011, Murad came up with the now iconic photo concept, with him holding his girlfriend’s hand during a work trip in Barcelona, adding the hashtag #followmeto. What once seemed like a fun photo gimmick is now, five years later, a global phenomenon embraced by hundreds of thousands of other photographers and imitators, as well as a profitable business.
There are multiple digital marketing techniques such as search engine marketing, content marketing, campaign marketing, e commerce marketing and many more. These all are becoming more and more common in our advancing technology. Moreover there are several digital marketing news including SEO’s, content advertising, inbound marketing and many others.
Here is another post by Jeremy Kressman about the famous LIKE button:
The Evolution of the Like Button — Digital Marketing News This Week
Jeremy Kressmann, Skift – Nov 11, 2016 7:00 am
While most of us think of the now-ubiquitous ‘like’ button as something you do on Facebook or Twitter, increasingly it is making its way outside social media.
Thanks to the power of the “Internet of Things,” which is connecting various consumer goods like appliances with the Internet, more of these “like” buttons are showing up in the real world.
News related to content marketing:
Considering the multiple aspects of digital marketing, there is very little amazing news on content marketing. It is usually related to interesting industry such as SEO. There are multiple trends and changes occur in the content that will find valuable.
This video by Midem will show you what’s coming up in 2017:
In digital marketing copy blogger plays an important role. Copy blogger is considered as a little light in the truest sense of the word. Whereas there is another term contently used in digital marketing and they usually offer an awesome free portfolio builder for journalist and content producers. Logic Inbound is another amazing example that you might want to check out.